- Madia Law
- Minneapolis, MN
- Plaintiff Employment Law
From stagnant growth to 14 signed employment cases in 60 Days. In one of the most competitive markets in the Midwest.
Madia Law was not a struggling firm. They had real results, strong cases, and a reputation built on taking employment matters to verdict. The problem was not capability. It was visibility where high-value cases are actually searched.
A Strong Firm, Invisible Where the Cases Actually Live
Madia Law was not a struggling firm. They had real results, strong cases, and a reputation built on taking employment matters to verdict. The problem was not capability. It was visibility where high-value employment cases are actually searched.
When the firm engaged Blue Summit SEO in January 2025, organic search was steady but capped at roughly 300 leads per month. Most non-brand, high-intent employment searches across Minnesota were controlled by competitors. The firm’s actual strength was not showing up where it mattered.
For a selective plaintiff firm, more leads alone would not solve this. Wrong cases waste senior attorney time. The firm needed visibility where the right plaintiff actually searches, and a system designed to feed selective intake instead of overwhelming it.
- JANUARY 2025 / BEFORE
01. Roughly 300 organic leads per month, flat year over year
02. Visible inside Minneapolis. Invisible everywhere else
03. Non-brand, high-intent employment searches owned by competitors
04. No structural reason for a high-value plaintiff in Duluth, Rochester, or St. Cloud to find Madia first
- APRIL 2026 / NOW
01. 14 signed employment cases in a 60-day window from organic search
02. 836 organic leads in April, the firm’s all-time high
03. 730 in March, the previous all-time high one month earlier
04. Statewide visibility across a 100 mile geo-grid
05. Case mix held to the firm’s standards. Selectivity intact.
Six Decisions. In This Order.
Most agencies would have piled on content and called it a strategy. We made six business decisions in this order. Each one is tied directly to signed cases or case quality.
Signed Cases First. Volume Second.
Quality Always.
Signed cases come first. Lead volume is proof that the system is working. Both improved. Neither came at the cost of case quality.
Signed employment matters in 60 days, from organic search
Organic leads in April 2026, all-time high
Organic leads in March 2026 – previous all-time high
More qualified plaintiffs entering the pipeline without burying intake under junk. Same selectivity. Same case profile the firm has always retained. The mix held while volume nearly tripled.
Monthly inbound organic leads. Engagement begins January 2025. The orange bars are 2026 record-setting months.
Year One Totals: 2024 vs 2025
- 2024 / Pre-Blue Summit
Total annual organic inquiries
- 2025 (YEAR 1 WITH BLUE SUMMIT)
Total annual organic inquiries
From a 5-Mile Blip to Statewide Domination.
The firm went from a small Minneapolis footprint to showing up across the state wherever high-value employment cases are searched. This is not better rankings. It is territory control.
"Employment Lawyer Minnesota"
Where Madia Law Ranked
Where Madia Ranks Today
Top Tracked Keywords (Local Performance)
| Keyword | Local Performance | Score |
|---|---|---|
| Employment Attorneys Minnesota | 99% | |
| Employer Attorney Near Minnesota | 96% | |
| Employment Lawyer Minnesota | 96% | |
| Race Discrimination Lawyer | 96% | |
| Minnesota Employment Lawyers | 95% | |
| Employment Attorney Near Minnesota | 94% | |
| Employment Attorney Minneapolis | 91% | |
| Employment Lawyer MN | 91% |
From Inside the Firm
This is what that looks like from the inside of the firm.
In 1 year, Tim took my monthly inbound leads from 300 to 800. Our problems now are growth problems, trying to manage all of the new intakes coming into our office because of Tim’s team. I’ve been through many SEO firms since I’ve had a business. Most of them suck. They make promises and then give vague excuses about why they’re not achieving what they said they would. Tim is the one guy in this industry who is as good as his word. He told me what he was going to do. And then he did it. And then he exceeded it and set new goals. One of the best teammates of any kind that I’ve had in my career. Strong recommend.
Most Law Firm SEO Sells Motion. We Sell Signed Cases.
Reports, blog posts, ranking screenshots, a recurring invoice. None of it ties back to signed cases. None of it changes the business. That is not what we do.
- Your intake is buried under low-quality leads.
- Your monthly SEO report says nothing about case generation.
- Your agency cannot tell you which retained matters came from organic search.
This is not for every firm. We do not work with firms looking for content volume, vanity rankings, or hands-off SEO. We work with plaintiff firms that measure marketing the same way they measure cases. By what gets signed. By what produces verdicts. By what compounds. If that is you, the call is worth taking.
Book a Strategy Call. No Pitch Deck.
No Wasted Time.
On the call, we will tell you what is structurally broken in your current setup, what your ceiling looks like in 12 to 24 months, and what it would take to get there.