Blue Summit SEO

Stanley Law Offices / Case Study

From 78 signed injury cases a year to 192. 2026 is on pace for roughly 250.

Stanley Law Offices is a plaintiff personal injury firm serving Syracuse and Upstate New York, in business for more than 30 years. Before Blue Summit, organic search delivered the same 77 to 78 signed cases every year. We took over on June 24, 2024. These are the signed cases since.

Signed Cases 2025
192

Signed injury cases from organic search, first full year

Growth
+146%

2025 signed cases vs the year before we started

2026 So Far
139

Signed cases Jan 1 to Jul 21, on pace for roughly 250

Syracuse
#1

Map pack and organic, “car accident lawyer Syracuse”

The Only Metric That Pays the Bills

Signed injury cases from organic search, by year.

Not sessions. Not rankings. Signed cases, straight from the firm’s intake numbers.

Signed injury cases from organic / SEO
2026 shows signed cases through July 21. The hatched extension is the current full-year pace, about 250 at today's rate. Source: Stanley Law Offices intake data.
View the data as a table
YearSigned injury cases from organicNote
202277Before Blue Summit
202378Before Blue Summit
2024106Engagement began June 24, 2024
2025192First full calendar year
2026139Jan 1 to Jul 21, on pace for ~250
BLUE SUMMIT SEO
01The flat years
77 signed cases in 2022. 78 in 2023. The site ranked for plenty of terms, but the money terms in Syracuse belonged to bigger advertisers, and the week we started, the firm's car accident page sat at position 22 for "car accident lawyer Syracuse."
02What we changed
No gimmicks. We rebuilt the core practice pages around real case intent, built city-level clusters across the markets Stanley actually signs cases in, turned internal linking into a system instead of an afterthought, and did the unglamorous local work that feeds the map pack.
03The compounding
106 signed cases in the transition year, up 36% with only half a year of work. 192 in the first full year, up 146% over the old baseline. Through July 21, 2026, the firm has signed 139, already 78% more than all of 2023 with five months left on the clock.
The Visibility Behind the Cases

Page 3 to the top of Syracuse.

“Car accident lawyer Syracuse” is one of the most contested searches in Upstate New York, with William Mattar and every major PI advertiser in the market competing for it.

Car Accident lawyer Syracuse
Syracuse, NY · Choose area

Businesses

Stanley Law Offices
4.8 ★★★★★ (452) · Personal injury attorney
30+ years in business · 215 Burnet Ave
Open 24 hours · (800) 608-3333
"They handled my claim with the utmost professionalism and care."
William Mattar Syracuse Accident Lawy...
4.7 ★★★★☆ (502) · Personal injury attorney
35+ years in business · One Park Place, 300 S State ...
Open 24 hours · (315) 444-4444
Syracuse Personal Injury Attorney at La...
5.0 ★★★★★ (107) · Personal injury attorney
15+ years in business · 112 Dewitt St #204
Open 24 hours · (866) 968-5574
S
Stanley Law Offices
https://stanleylawoffices.com › syracuse › car-accidents
Car Accident Lawyer Syracuse, NY
Call Stanley Law Offices at 1-800-608-3333 or schedule a free consultation online. Our Syracuse office is located at 215 Burnet Ave, Syracuse, NY 13203, and if ...
What to Do After a Car...Why You Need a Syracuse...
Google results for "car accident lawyer Syracuse," July 2026. #1 in the map pack and the #1 organic result. Recreated from a live capture for legibility, content unchanged.
"Car accident lawyer Syracuse" · Organic position
#22 #1
Position history for stanleylawoffices.com/syracuse/car-accidents/, desktop, from Ahrefs. Tracking begins Jun 26, 2024, the week the engagement started.
★★★★★Five-star Google review
Blue Summit is a hard working, straight shooting group in a field of questionable actors. I have had many digital organizations over the years and the results were poor. Blue Summit has achieved and at times exceeded our goals. I heartily recommend them and you will get positive results.
Joseph Stanley Founding Partner · Stanley Law Offices · 45 years practicing
If You Are Serious About Signed Cases

Your market has a version of this result in it.

On a strategy call, we will show you what is structurally broken in your current setup, what 12 to 24 months of real growth looks like in your market, and what it would take to get there.

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