Therapy SEO Case Study: How We Helped a Therapy Client 4X Their Organic Traffic & Leads With Our Proven SEO Strategies
At a Glance
This case study will share how we helped our therapy client 4X their organic traffic and consultation leads. We will discuss the challenges, the SEO strategies we implemented, and the results we achieved.
Case Details
– Client Type: Therapy & Counselling
– Location: Vancouver, British Columbia
– Period of Performance: Feb’ 2022 – Feb’ 2023
Results
Within six months, our tailored SEO strategy led to a 4x increase in organic traffic, boosted consultation calls, and secured top rankings for high-priority keywords, driving targeted growth for our therapy client.
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Background
Our client is a counseling centre in Vancouver, British Columbia, that specializes in mental health services. The centre was established in 2014 to provide counseling for mental health healing and growth. They offer various services, including individual counseling, couples counseling, low-cost counseling, EMDR counseling, and psychedelic integration.
Most of the leads they received were solely from branded traffic and referrals. Branded traffic might bring qualified leads but won’t accommodate a potential client unfamiliar with the brand. We concluded that the site lacked SEO visibility, which could have generated many leads. That’s when they turned to us for help.
Challenges
Our biggest challenge was the highly competitive landscape in the therapy industry. Established counseling centres had already dominated the search results, leaving our clients far behind regarding SEO visibility. There was high competition for keywords in the SERP landscape. In a saturated market, many therapists were competing for a limited set of popular keywords (e.g., “therapy vancouver, “counselling in vancouver”). This competition makes ranking high in search engine result pages (SERP) harder.
Our Winning SEO Strategy
- Technical SEO Audit and Fix
- Keyword Development
- Prioritized keyword Based On:
- Keyword Difficulty
- Business Relevance
- Organic Traffic Potential
- Prioritized keyword Based On:
- Intent Research
- Shortlisted Keyword Based On:
- Top Of The Funnel
- Middle Of The Funnel
- Bottom Of The Funnel
- Shortlisted Keyword Based On:
- Thorough Keyword / Content Gap Analysis
- Content Relaunch Strategy To Support The Targeted Keyword ~ Existing Service Pages Optimization
- Killer Content Strategy & Content Optimization
- Recommended /Launched New Service Pages
- Created landing pages for services
- Supporting Blog Post (Answer questions with blog posts)
- FAQs
- Recommended /Launched New Service Pages
- Advanced Schema Markup Implementation
- Homepage Schema
- Service Page-Based Schema
- FAQs Schema
- Local SEO
- Sitewide Optimization Targeting Local Intent Keywords
- GBP Optimization
- Reviews
- Local Citation Building
- Off-Page Optimization (Link Building)
- HARO & Digital PR
- Local Citation & Business Directory Submission
- Guest Posting & Editorial Links
Results
Within 6+ months, our implementation of these strategies delivered remarkable results for our therapy client:
4X Organic Traffic:
The client witnessed a 4x increase in organic traffic, reflecting the effectiveness of our holistic SEO approach.
A Surge in Consultation Calls:
The lead rise was directly proportional to the improved SEO visibility, as our strategies attracted a more targeted audience.
Ranking for High-Priority Keywords:
We successfully secured top positions for money keywords.
Our comprehensive SEO strategy met and exceeded the client’s expectations, illustrating the transformative power of a well-executed SEO strategic approach.
Take the First Step Toward 4X Growth! Thrive Downtown did it—so can you. Choose Blue Summit SEO and contact us today for proven results!
